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    The Porsche Principle

    This quote gets to the heart of everything that makes Porsche what it is. As a brand, as a company and as an automotive manufacturer. It has been our guiding star – for more than 65 years. And it covers all the values that characterise our work and our vehicles. It’s no wonder, therefore, that no-one can describe this better than the person who created the very first sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short.

    In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself.

    Ferry Porsche

    His dream of the perfect sports car has always driven us – throughout our history. And we get closer to achieving it every day. With every concept, every development and every model. Along the way, we follow a plan, an ideal that unites us all. We refer to it simply as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate performance into speed – and success – in the most intelligent way possible. It's no longer all about horsepower, but more ideas per horsepower. This principle originates on the race track and is embodied in every single one of our cars. We call it "Intelligent Performance".

    Tradition

    The story of Porsche begins with a vision. And tells how this vision became a reality.

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    Innovation

    The future has been our destination for over 70 years. But how will we get there? With greater power and efficiency. In short, with more ideas.

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    Design

    The amazing thing about a Porsche is the harmony of the design concept, in which design follows function.

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    Functionality

    At Porsche, form always follows function. It must prove itself. On test stands. In the wind tunnel. On every mile of road.

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    Performance

    We build sports cars because that is all we have been doing since 1948. And that is a good thing.

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    Everyday Usability

    A Porsche is no ordinary sports car, but a sports car for everyday driving, whatever the weather.

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    Exclusiveness

    A Porsche is more than just a vehicle. It is an expression of freedom and a unique attitude to life. It is the realisation of a unique dream.

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    Social Acceptance

    It is important to us that the Porsche brand is firmly anchored in society. And represents an attainable dream.

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    TraditionInnovationDesignFunctionalityPerformanceEveryday UsabilityExclusivenessSocial Acceptance
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    * The published fuel consumption and CO2 emissions figures are determined by Porsche AG laboratory testing in accordance with ADR 81/02 on test vehicles. Actual figures will depend on many factors, including without limitation: road and traffic conditions, fuel quality, environmental conditions, individual driving style, vehicle load, vehicle condition and use (including any additional equipment and/or accessories) and how the vehicle is driven. For hybrid or electric vehicles, CO2 emissions can also be generated at the power source when vehicles are being recharged, unless 100% renewable energy is used. Generally, fuel consumption and CO2 emissions will differ from the published figures in real world driving conditions. Published figures should only be used for the purpose of comparison between vehicles.