The Porsche Principle
This quote gets to the heart of everything that makes Porsche what it is. As a brand, as a company and as an automotive manufacturer. It has been our guiding star – for more than 65 years. And it covers all the values that characterise our work and our vehicles. It’s no wonder, therefore, that no-one can describe this better than the person who created the very first sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short.
In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself.
Ferry Porsche
His dream of the perfect sports car has always driven us – throughout our history. And we get closer to achieving it every day. With every concept, every development and every model. Along the way, we follow a plan, an ideal that unites us all. We refer to it simply as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate performance into speed – and success – in the most intelligent way possible. It's no longer all about horsepower, but more ideas per horsepower. This principle originates on the race track and is embodied in every single one of our cars. We call it "Intelligent Performance".
Tradition
The story of Porsche begins with a vision. And tells how this vision became a reality.
Innovation
The future has been our destination for over 60 years. But how will we get there? With greater power and efficiency. In short, with more ideas.
Design
The amazing thing about a Porsche is the harmony of the design concept, in which design follows function.
Functionality
At Porsche, form always follows function. It must prove itself. On test stands. In the wind tunnel. On every mile of road.
Performance
We build sports cars because that is all we have been doing since 1948. And that is a good thing.
Everyday Usability
A Porsche is no ordinary sports car, but a sports car for everyday driving, whatever the weather.
Exclusiveness
A Porsche is more than just a vehicle. It is an expression of freedom and a unique attitude to life. It is the realisation of a unique dream.
Social Acceptance
It is important to us that the Porsche brand is firmly anchored in society. And represents an attainable dream.
© 2017 Dr. Ing. h.c. F. Porsche AG. Legal notice. Privacy Policy.
* The data presented here was recorded using the Euro 6 test procedure (715/2007/EC, 692/2008/EC, 566/2011/EC and ECE-R 101) and the NEDC (New European Driving Cycle). The respective figures were not recorded on individual vehicles and do not constitute part of the offer. This data is provided solely for the purpose of comparison between the respective models. Fuel consumption was recorded on vehicles with standard specification. Optional equipment may affect fuel consumption and vehicle performance. Fuel consumption and CO2 emissions are not only determined by a vehicle’s fuel efficiency, but also by the driving style and other factors irrespective of vehicle specification.